The ‘Spoorzone’ Tilburg: an area of 75-hectare in the city centre, in close proximity of the railway and its station. An upcoming, very popular area. A vibrant mix of people, -young and old, starters and the experienced ones, bon vivants and dare devils. Characteristics: pride, future, mix, wow and guts.
Since 2016, the Willem II passage links North and South of the Spoorzone. It is accessible to pedestrians and cyclists. This connecting route is the heart of the city. The Municipality of Tilburg asked MSC to develop a plan for the Willem II Passage. A new exciting concept which stimulates the senses of those passing by. Of course bearing in mind the principles of the Spoorzone: pride, future, mix, wow and guts.
Multi Sensory Concepts developed for RET Rotterdam the total experience concept ((light, smell, visuals and music) for Rotterdam Central Station, in collaboration with Museum Boijmans-van Beuningen. After successful measurements RET decided to implement this concept RET-wide on all of Rotterdam’s stations. Meanwhile, this multi sensory concept developed a lot of positive media attention on TV and radio (NOS – and RTL news, Radio 1) the newspapers (NRC and The Telegraph) and numerous magazines.