Public spaces are a vital ingredient of our cities. But, what makes a great public space? What is it that makes these spaces more comfortable, both psychologically and physiologically, for some people more than others? 

The way we experience a public space, not only affects our state of mind, our perception of the public space itself but also our behavior on sight. 

We unconsciously take notice of things as material used, colors, sound, light, visuals. But when asked to describe what we noticed, we’re often not able to do so.   

Neuroscience studies have shown that we experience emotions before we are consciously aware of them. As short-term states related directly to environmental stimuli, emotions can be thought of as strongly linked with sensory perception. 

Multi-sensory stimuli shape our perception, whether we like it or not. Using multi-sensory stimuli effectively is a very delicate balance of quality and quantity, -what, when, where and how much. It is possible to shape and influence the experience of people the way we intend it to be, provided we apply the proper combination of the multi-sensory stimuli. The type, the composition and intensity of stimuli needed differs per product or service rendered.   

Combining multisensory stimuli to elicit desired emotions and behaviors should not be taken lightly.  

MSC has a long track record in developing and delivering strategy plans for managing the experience of public settings. We can help you manage the desired experience and behavior.